Social Strategy

The internet has collapsed in on itself. Everyone is fighting for the same stories, parodying the same memes, and having the same conversations.

Instagram is full of headline cards (sorry), meme carousels (sorry), and new short-form video shows, which are being released at alarming rates.

So how do you stand out? And should you grow social for social’s sake?

Your social pages should not be the beginning and end of your content pipeline.

In 2026, your social presence should act as a promotion for your content, which leads your audience to somewhere else (Newsletter/YouTube/Twitch).

That doesn’t mean social is dead, just the opposite.

Social media should keep your brand relevant, however, it should not be end of your content stream.

It should be a funnel, leading your audience ideally, YouTube, a podcast, a store, a newsletter, a live stream, etc.

As the internet fragments, brands that court loyal and highly-engaged, specifically focused audiences will win.

10,000 loyal followers, willing to open your emails, share your posts, follow your content off platform, are worth more than 100,000 or a million passive followers, who only engage with your content in their feed.