Social
Peter has eight years of social media experience with four years in a managerial role. In 2020 Peter acted as a creative social consultant for ADT’s Super Bowl Twitter War Room, where he pitched and managed social posting. For eBaum’s World, Peter managed the launch and growth of both TikTok (0-194K followers) and Threads (0-49K followers). Peter managed eBaum’s World’s Instagram from 120K followers in 2021 to 307K followers in 2025. As a seasoned social strategist, Peter has extensive experience managing social growth for all major social platforms including X (Twitter), Facebook, Youtube, Threads, Instagram, and TikTok.
In 2025, he designed and executed Literally Media’s first social-first editorial strategy which increased Instagram followers by 53% (107K) in the first five months. Over that time, eBaum’s World averaged 150 million views a month on Instagram alone. During his tenure with eBaum’s World, Peter has been directly responsible for over 4 billion views on social media.
ADT Super Bowl 2020
In 2020, Peter acted as a creative consultant for ADT’s Super Bowl Twitter War Room where he wrote social copy, managed social posting, and pitched unique social strategies. Of his many dumb ideas, taking screenshot of security guards and sharing them to Twitter as “BigGameHeros” was accepted by the client.
Peter’s biggest contribution to the weekend’s “War Room” came when he clipped and retweeted Shakira’s famous tongue wiggle. That post garnered more impression than all the manicured brand posts combined.